For established service businesses
More qualified inquiries. Delivered to your team.
We run your Meta ads, build your branded campaign page and send every qualified inquiry straight to you. You call, quote and win the work.
- US · Canada · Australia · UK
- From US$3,500 per month, all in USD
- 8+ years running Meta ads and funnels
Who it's for
High‑value work, real reviews and room for more customers.
- Renovation & remodeling
- Landscaping & outdoor living
- Pool builders
- Roofing
- Flooring, kitchens & joinery
- Premium automotive services
What you get
The whole system, not just the ads.
Most agencies stop at the form submission. We build everything between the click and the booked quote, and we keep it running.
Branded Meta ads
Run under your name, only in your service area.
Your campaign page
Your services, reviews and completed work, built to convert.
Qualified inquiries
Budget and timeline captured, then sent to your team instantly.
Follow‑up & reporting
Automatic replies, monthly optimization and clear reporting.
The promise
Your work. Your reviews. Your name on the page. Every inquiry comes to you.
- Never resold or shared
- Delivered in seconds
- Tracked to the outcome
Proven experience
Leading4WD is new in its current form. The experience behind it is not.
For eight years, Leading4WD has worked inside its clients' businesses, running Facebook and Meta ads, building the pages and funnels, writing the follow-up and fixing the systems underneath. Those campaigns have generated seven figures in revenue for the businesses behind them. Led by founder Ilona Engelbrecht, every part of the Leading4WD system is something already built and run for real clients.
Eight years of results
The system behind Leading4WD is already proven.
Figures reflect Leading4WD's work across coaching, education and service businesses. Individual client details are kept private.
$1M+
Revenue generated for clients through paid ads
8yrs
Running Meta ads, funnels and follow-up
6-8x
Typical return on ad spend on managed campaigns
50%+
Email open rates, on lists in the tens of thousands
Businesses Leading4WD has built and run campaigns for
Selected client work
Three results, and the part of the system each one proves.
-
No Limits NationHealth and wellness coaching
Proves: paid ads that scale profitably
6-8x
Return on ad spend
- Situation
- A video sales funnel booking calls that too often went nowhere.
- What we built
- Re-engineered the funnel so prospects were qualified before reaching the calendar: 127 booked calls became 27 high-ticket clients, at a 6-8x return on ad spend.
- Why it matters to you
- This is the discipline behind your campaign: qualify before the call, measure every dollar of media against the outcome.
-
Intentional Living AcademyCoaching
Proves: small budgets, measured end to end
16x
Return on ad spend
- Situation
- A new offer and a small budget to test it with.
- What we built
- A paid webinar funnel: ads, registration page, reminders and follow-up, run at a 16x return on ad spend.
- Why it matters to you
- Small, disciplined media budgets, measured end to end. That is how your included media allocation is run.
“Ilona takes initiative and recommends ways to make your life easier and your business run more smoothly.”
-
Learn With AbbyAmazon FBA education
Proves: follow-up that gets read
68%
Open rate on launch campaigns
- Situation
- A growing audience and an offer, with no system to turn one into the other.
- What we built
- An automated sales funnel with email follow-up, built, written and run end to end.
- Why it matters to you
- Follow-up is where most service businesses lose the inquiry. Yours is automated from the minute it arrives.
Client outcomes shown are from Leading4WD's work in coaching and education. They are not typical results, guarantees or predictions of what a Leading4WD client will achieve.
-
Facebook advertising
“For years I had tried to get results from my ads and had spent a lot of money with little or no results. Ilona was able to step in and tell me the exact steps towards running successful ads on Facebook. No previous research or other consultants have been able to scale my business as Ilona was able to.”
-
Audit and strategy
“Seeking out and hiring Ilona has been one of the best business decisions I have made. She provided a thorough audit of all my sales channels, website and social media, stepping through actionable steps for improvement, and took the time to understand my unique and very niche business.”
-
Funnels, copy and follow-up
“We hired Ilona to help us save time in our business. She built sales funnels, wrote the copy, did the design work and wrote the follow-up emails. She also created and managed our Facebook ads. Ilona is self-motivated, very productive, easy to work with, and gets projects done in a timely manner.”
5.0 across verified client reviews
“She sees things through all the way to the end. She takes ownership. This is one of the best investments I made in my business.”
“She really knows her stuff. Diagnosed the problem quickly and sorted the big mess my Facebook accounts were in.”
Testimonials describe individual clients' experiences with Leading4WD's previous services and do not guarantee or predict future results. Used with permission.
How it works
Four steps, start to finish.
- 01
Your ad runs locally
Shown only to people in your service area.
- 02
They land on your page
Your business, your proof, one clear inquiry form.
- 03
You receive the inquiry
Qualified details delivered to your team within seconds.
- 04
You call and quote
You win the work. We track the outcome and optimize.
What's included
Built once. Run every week.
Activation one‑off
- Strategy, service area and qualification criteria
- Your branded campaign page with reviews and gallery
- Inquiry form, CRM pipeline and notifications
- Meta campaign build, tracking and reporting setup
Partnership monthly
- An agreed Meta media allocation, included
- Campaign management, testing and new creative
- Page hosting, CRM access and lead routing
- Monthly report and performance meeting
Your campaign runs on Leading4WD infrastructure. We own the domain and ad accounts; you receive every inquiry your campaign generates while the partnership is active.
Investment
From US$2,500 activation + US$3,500 per month.
Choose a tier to preview your total. Media allocation is included in the monthly fee. Final scope is confirmed on your call.
Your risk, handled
You’re covered where it counts.
We won’t promise you a set number of leads or a return. No one honest can, and anyone who does is gambling with your money. Here is what we stand behind instead.
Live in 3 weeks, or we add a month of management at no cost. From the day we have your assets, the timeline is on us.
You sign off on your campaign page before it goes live. Your brand, represented the way you want it. The ads and the optimization are ours to run.
Every inquiry is yours alone. Never resold, never shared, delivered straight to your team.
No lock-in. 90 days to let the campaign learn, then month to month. Leave whenever you like after that.
We only take you on if we are confident we can help. If your market or your numbers don’t add up, we will say so on the call, and we won’t take your money.
Is this you?
We work with businesses that can handle more.
- Established and operating, with licences and insurance
- Genuine reviews and photos of completed work
- Someone who can call inquiries back the same day
- Capacity for more jobs and authority to invest
Not a fit yet: pre‑launch businesses, or anyone looking for guaranteed leads or revenue.
Questions
Straight answers.
Who receives the inquiries?
You do, instantly. Every inquiry from your campaign goes to your team only. We never resell or share leads.
Is ad spend included?
Yes. Each tier includes an agreed Meta media allocation inside the monthly fee. Want more reach? Additional media is funded in advance with a management fee, agreed in writing.
Who owns the page and ad accounts?
Leading4WD. Running on our infrastructure is what lets us launch in weeks and hold every campaign to the same standard. A client‑owned build can be quoted separately.
How fast can we launch?
Usually two to three weeks after we receive your logo, services, reviews and project photos.
Why 90 days?
The first weeks are testing. Ninety days gives the campaign time to learn and gives us both real data. After that, month to month.
Are results guaranteed?
No, and be wary of anyone who says otherwise. We commit to the system, the work and transparent reporting.
Apply
Tell us about your business.
If it looks like a fit, we'll invite you to book a Campaign Partnership Call. We reply within two business days. The call is free and there's no obligation.
